GlamourpussLife : Tailor-made for the click clique

GlamourpussLife.com as seen in The Business Times on 19th November 2011.

BT LIVING : SHOPPING 

Tailor-made for the click clique

GlamourpussLife.com

MEN who fret over what to buy for women can now turn to GlamourpussLife.com to solve their dilemma.

'We noticed how nervous, confused and stressed men were, buying gifts for their wife or girlfriend,' says Daniela Riccio, chief executive of the online retailer which launched in 2007 but revamped recently to serve its customers in a more personal way.

'Sure you can go pick up a gift at a department store but we want ours to stand out, be personal and be remembered by both parties,'says Ms Riccio. With their newly added live chat features online, men can now liaise directly with their staff and get an immediate response.

With the recent addition of a showroom available via appointment, men can book a session and view products. 'We can also direct them to one of our partner lifestyle boutiques around town once we know what they are after.'

To top it off, Glamourpuss makes sure the gifts arrive as a surprise. 'We need to ensure that the recipient is there to receive it (so) it usually involves several 'creative' phone calls to the office (first).'

Glamourpuss is constantly adding more features on their site to further improve customer satisfaction. Just this week, they have started putting up 50-second videos of products demonstrating its functionality to give customers a better idea of it, especially if they are unsure of what they are meant to be buying.

By Dolly Chia

dchia@sph.com.sg

A big thank you to Ms Dolly, Ms Melissa and The Business Times Singapore.

http://www.businesstimes.com.sg/